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Driving digitalisation in Norwegian industry

André Larsen, from the Herøya-based national DigiPro Centre, leads an expert group tasked with providing digitalisation recommendations for the Norwegian process industry towards 2030.
man posing, smiling, posing, wearing blue suit, standing in front of a roll-up with blue text and pictures. André Larsen is grateful for the trust placed in him to lead the process industry’s digital expert group in Prosess21.

André Larsen, from DigiPro Centre, heads the expert group delivering a report on digitalisation in the Norwegian process industry to the national strategy forum, Prosess21, by year-end.

"I take this work very seriously, says Larsen. "Thankfully, we have many skilled key individuals from DigiPro Centre’s member companies and other experts in the field contributing valuable expertise".

A collaborative effort

Around 30–35 key professionals are involved in the Prosess21 assignment.

"This is a collaborative effort", Larsen explains. "I’m proud that so many of our member companies in DigiPro are participating. The report, with recommendations on how Norwegian industry can become more competitive and sustainable through digital technologies, will form an important foundation for DigiPro’s future work".

Recently, industry representatives gathered for a workshop to discuss critical themes. Now, efforts are in full swing to finalise the report before the end of the year.

 

portrait man, glasses, beard, office environment
"We Culture": "Collaboration, sharing, and creating together are key for us," says the DigiPro leader.

Broad expertise

Major industry players like Boliden, Elkem, and Hydro, along with research institutions such as SINTEF and NORCE, are actively involved.

"We are fortunate to collaborate with companies building factories equipped with future-oriented technologies," says André Larsen. He highlights Boliden’s expansion of new capacity at its plant, as well as Borregaard and Jotun, both leaders in implementing digital solutions in their facilities.

"We address digital challenges with individual actors and propose solutions. Having a forum where competitors are absent from the same meeting is crucial—it’s the core of the ‘WE-culture’ we foster at DigiPro."

Committed to knowledge sharing

Larsen emphasizes DigiPro’s commitment to sharing knowledge beyond its members.

"We host events and webinars open to professionals outside the DigiPro cluster. Just reach out, and we’ll send you an invitation," he encourages.

When asked if he has his dream job, Larsen enthusiastically agrees.

"Absolutely! I also have a fantastic R&D team at the heart of DigiPro, which makes us strong in digitalisation. We don’t just talk about it—we do it," he concludes.

 

man walking in long white narrow corridor, business logo on the wall
André Larsen, leading DigiPro Centre and affiliated with SINTEF Industry, values daily interactions with industry at Herøya. "It's incredibly valuable," he says.

A Go-To for digitalisation

With extensive experience in sensors and industrial automation, André Larsen is passionate about advancing DigiPro’s mission and clear on its future ambitions.

"We aim to be a Go-To resource for digitalisation in Norway. By fostering collaboration between industry, academia, and government, we’ll accelerate technology adoption and enhance sustainability and competitiveness in the industrial sector."

Larsen envisions DigiPro as a digitalisation toolbox for Norway, working alongside other clusters and centres where local resources fall short. Strengthening ties with the EU is also a priority, providing members with a global perspective on Norwegian industry.

 

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